History knows many examples when billionaires, having the opportunity and access to the most expensive and iconic things, refused all blessings and led a modest life: instead of luxury cars they bought and rode bicycles, instead of smart suits they wore ordinary trousers, shirts and jumpers, which they can hang in any wardrobe. There is a stereotype that women are inveterate fashionistas, and if they get the opportunity to dress with chic and brilliance, they will certainly use it. And it’s very easy to check such a prejudice - look at the wardrobes of heirs and owners of billions.

Alice Walton

This is the only daughter of the founder of the famous American chain of stores Wal-Mart. Alice was educated in finance and economics and began her career, of course, in her father's firm as an analyst and manager. Today, the fortune of 68-year-old Walton is estimated at 46 billion dollars. It is known for certain that Alice invests in works of art and even opened her own museum of American art in Arkansas. However, judging by the outfits, the billionaire does not forget about fashion. For various events, Alice likes to wear evening dresses made from shiny fabric revealing arms and cleavage. And her indispensable accessory are huge round glasses - they go with both a strict suit and an elegant dress. As jewelry, Alice prefers noticeable beads - for example, a string of large pearls, massive pendants and chains.

Françoise Bettencourt-Meyers

Françoise is 64 years old, and she owns a 33% stake in L "Oréal. The world famous cosmetics company was founded by her grandfather Eugene Schuller back in 1909. And although her income was $ 42.2 billion in 2017, it cannot be said that the heiress of a cosmetics company tends to stand out from the crowd with bright outfits.On the contrary, she often chooses restrained monochrome suits and only for events can afford jackets with unusual decor and details.By the way, she, like Alice Walton, has a favorite accessory - a scarf that she ties anytime, anywhere.Françoise also loves glasses oval shape and tries not to appear without them.

Lauren Powell Jobs

Lauren, 54, may only be known to some as the widow of Steve Jobs. However, today the woman is active in business: she was one of the largest owners of Disney shares, and last year she acquired a stake in The Atlantic. All this brought Lauren a fortune of $ 18.8 billion and the title of the richest woman in the technology industry. In addition, Lauren founded several non-profit projects, including the Emerson Collective, which promotes social justice and protection. environment in the USA. It is not surprising that Lauren is interested not only in business publications, but also invites gloss to shoot. After all, in addition to these achievements, she has another important quality - a sense of style. In her images, she does not tolerate unnecessary details, she always chooses laconic outfits. If this is a dress, then neatly emphasizing a slender figure. And if a sports uniform, then simple T-shirts and shorts.

Frida Springer

The fortune of the 76-year-old publisher of the media conglomerate of the same name is $5.6 billion. Once upon a time, Axel Springer hired Frida as a nanny for his children, and then married a girl and taught her how to run a business, which she inherited in 1985 after his death. Today Frida Springer's style can be compared with the style of the first ladies: strict, elegant and feminine. She loves plain suits of a jacket, skirt and trousers, while she is not afraid bright colors. For evening events, the media mogul prefers to wear sheath dresses or flared models to the floor. Strictly, stylishly and nothing more - what a business woman needs.

Maren Otto

Maren Otto is the third wife of Werner Otto, who founded the postal company of the same name in Germany back in 1949. Today, she has inherited her husband's empire, netting her a total of $3.8 billion. Maren leads social life, and therefore likes to appear at events dressed to the nines: always in an interesting elegant dress(always to the floor), with hair pulled back. She loves both luxurious models, embroidered with stones, and rather avant-garde ones - free cut and with an artistic pattern.

Instruction

The first impression you make on people is directly related to your overall grooming. Clean skin, well-groomed hands- all this can be achieved without much cost, using folk remedies or inexpensive skin care products. If you are not able to make yourself an impeccable manicure on your own, look for an inexpensive “no pretensions” hairdressing salon near your house, the prices there are much lower than in beauty salons.

Pay special attention to the condition of the hair. They should always be clean - this is not even discussed. And none! Either you regularly update the color - or you do not dye your hair. A compromise option can be tinted shampoos - better than a natural tone. Dyed hair must either give out the “hand of the master”, or not be evident, there is no third option. If you are wearing short haircut- do not forget to update it in time, a hairstyle that has lost its shape will not add to your presentability. If regular visits to the master undermine your budget - grow long hair, it will be enough to trim the ends once every few months.

Do not save on bags and shoes - they should be of high quality and quite expensive. But you can afford to choose things that will age beautifully - for example, buy from leather dyed in natural brown tones. Even shabby, they will look stylish. Do not get carried away by extravagant styles that catch your eye. If you can only afford one pair winter shoes and at the same time choose bright green boots with rich decor - they will not always look appropriate, in addition, they “become familiar” very quickly. Visit regularly - worn heels or shabby heels do not fit with the image of "million dollar".

Choose your clothes carefully. Better if it is made from natural materials- other things being equal, cotton, wool, linen, silk look more expensive than synthetics. Don't get carried away" interesting models"- inexpensive things with a simple cut on the figure will look better, and their origin is more difficult to "calculate". In addition, things "from the market" usually give out the quality of seams and decorative elements. The less visible they are, the better.

Watch for discounts and sales of old collections in company stores. Not all models of the past season become obsolete immediately, and quality always remains quality. Do not disdain second-hands in them - you can buy high-quality and original clothes in excellent condition. The main thing is to be interested in the dates of delivery of new things and come on the first day in order to have time to skim off the “cream”.

Carefully select clothing sets - not a single element in them should “stand out” from the general concept of the ensemble. Try to match your appearance to the situation as much as possible - for example, it is better to wear cheap jeans for a picnic, rather than office trousers. And make sure that the clothes are always clean, without puffs and spools.

A.B. The proverb about what is greeted by clothes is more than relevant today. If a person is unpleasant to look at, then you do not want to deal with him.

D.K. Quite right. Clothing tells others some information about a person. And a certain layer of people appeared who learned to read this information. Moreover, another layer of people has appeared who have learned to distinguish this information, that is, to distinguish fake from real. At the end of the 1980s, a professional black marketeer could determine by eye who was in front of him: a Frenchman, an American, a German, a Yugoslav, or our man "in the lurch" for someone. And now this information is being read by a wider segment of the population. And people join fashion and buy fashionable things just to be "read", understanding that this is important.

Yes, but there are many expensive fashion brands, and among them there are "pop" ones, like Hugo Boss, for example, and there are "elite" ones, like Patrick Hellmann. What is the difference?

D.K. The fact that in places like this you can convey the style and atmosphere of the brand. Everything that we see in this boutique, for example, allows us to imagine a certain whole character that can live here. That is, we see what he likes - what kind of personality, what he aspires to. After all, it’s not just that someone came up with the idea to hang just such photographs here, to make just such Lalik stained-glass windows in the doors. It’s rare where you manage to feel such a whole atmosphere, and this is very important, because if it doesn’t exist, you get a conveyor belt, from which you have the feeling that yes, you saved a lot, but at the same time you didn’t rest, and you weren’t given anything new.

What we're talking about is brand image?

D.K. The brand and those people who serve this brand create it. Therefore, it is dangerous when there is a gap between the declared and how it is presented. If, for example, expensive cognac is poured into a bottle from Stolichnaya, it may not change in taste, but it will not give any aesthetic pleasure. So it's not enough just to tell a person: here are 25 suits, buy whichever you want.

And by the way, returning to Hugo Boss, I must say that within this brand there is a division into more expensive and less expensive clothes, but in Russia they learned about it only four or five years ago. And before that, Boss clothes - a very average brand for clerks - were taken by those who tried to stand out from the masses in this way, to show their worth. It was an attempt to move away from the "middle" to luxury, and from there - even further, into luxury. And this is a very serious step.

That is, the brand hierarchy is a price hierarchy?

A.B. To some extent. Let's say we stopped bringing costumes that we sell very well in Germany and cost around 500 euros. In Moscow, we still have some of these suits, and our clients buy them for their guards and drivers, but do not want to wear them themselves, although in Europe these are suits for the middle class.

In general, we have several price niches that we supply within the same brand. This means that, theoretically, a person, having started earning some money - having settled in a large company - can dress with us relatively budget, from 35,000 rubles per suit. And then he has a chance to grow within the same brand, without going anywhere and without looking for something that would correspond to his status when he starts earning more.

Among the rich there are "price victims" when a person believes that he cannot afford to buy cheap things?

A.B. There are not very many of them. The more a person earns, the more he begins to value money. If he has 100 employees, then a $100 salary increase for each of them is a $10,000 increase in expenses. And he understands all this perfectly, so he tries to squeeze out the maximum possible discounts, etc. (Smiling.)

And yet, some part of the price that the rich pay for clothes is symbolic. Is this the price of prestige, image? What do the rich pay extra for?

D.K. For something different from everything else.

A.B. And for the fact that sometimes they come to their house with boots. (Smiling.)

That is, for convenience? Or is it just for the image?

D.K. And for convenience, and for the image. One image is created here, other brands have another. Apparently, everyone chooses what is closer to him, and pays for it. After all, people choose those with whom it is easier, more interesting, who is closer to them in spirit; it is from this that relationships with a particular brand are formed.

On the other hand, a person can change and move from one image to another. For example, Patrick Hellmann is a combination of English and Italian styles. And someone can choose more strict English style and accept the terms of the game on that field. Someone can get carried away and completely go into compliance with all the points of a particular style. Well, for example, in Switzerland, among bankers, it is considered bad taste to wear a striped suit: some seller of expensive real estate can afford it, but a banker cannot.

Should such laws be followed? We do not yet have such rigid established traditions, and therefore everything is more interesting and diverse here.

There are times when you look at a stranger and think that he looks like he is very rich. You will be surprised, but in most cases, this effect is not achieved by choosing fashionable branded clothing and expensive accessories, but is the result of compliance simple rules, thanks to which everyone can look rich, even despite the lack of a lot of money.

Let's take a look at a few tips that will make you not only look rich, but also feel rich.

1. Self-confidence

Self-confidence is one of the main qualities that define a man. Confidence is something that money cannot buy, it is an inner wealth that can only be earned through long work on oneself. Only by believing in yourself and your strengths, you can achieve success in your career and personal life. Therefore, if you look confident, do not doubt that you will be perceived as a rich person.

2. Be informed

Knowledge is power. Rich people, businessmen and entrepreneurs, in order to conduct successful business, must be aware of breaking news in the business world. In order to look rich, you must also be knowledgeable. To do this, you need to read various information publics and magazines, such as Forbes or Bloomberg. In addition, you should strive to learn as much information as possible about the business you are in.

3. Dress Well

Don't confuse a rich looking person with someone wearing very expensive clothes. designer clothes. If you want to look rich, you must dress elegantly. It doesn't mean you have to wear business suit every day, you just need to correctly combine the details of clothing. Men who look rich usually choose clothes in soft colors and accessorize them.

4. Pick your accessories

You don't have to spend a lot of money on your outfit, you can just complete it stylish accessories. Watches, cufflinks, a wallet can improve the image. When choosing a watch, give preference to more expensive ones. classic models- it is very important. In order to look rich, you can buy a good cellular telephone, which may come in handy for your work, do not spare money for this accessory.

5. Men's jewelry

This item could be combined with the previous one, since jewelry is an accessory that complements the image. But their significance is so great that they should be considered separately.

Jewelry completes a man's look. When choosing them, follow the same principle as when choosing accessories: do not skimp on these details. The main rule: less is better, but better.

Men should be preferred jewelry 925 sterling silver or white gold: they have best quality than brass, and look nobler than yellow gold jewelry.

7. Follow the rules of personal hygiene and take care of yourself

Even if you are wearing a suit worth several hundred dollars, but your face looks unkempt and untidy, you will not look rich. The key to success is well-groomed, smoothly shaved facial skin and trimmed fingernails.

In order to follow this advice, you only need a little time in the morning and a minimum set of care products. A good razor, shaving cream and aftershave will help you achieve the desired result.

8. Surround yourself with worthy people

When choosing who to communicate with, give preference to those people who have goals similar to yours, as well as those who have already reached certain heights. And in no case is it about having any monetary benefit from such communication. Your main goal is to learn to behave, speak and look the same as these successful people. Surrounding yourself with such people, you also become successful, and are perceived by others as a rich person.

9. Keep fit and watch your diet

In order to look rich, you must have a good physical form. Agree that being overweight does not betray your self-confidence. As a rule, rich people are used to taking care of their health and regularly visit the gym. Three sessions a week lasting 45-60 minutes will help you get your body in order quickly enough, which will make you not only healthy and fit, but also give you self-confidence.

In addition, rich people care about their diet, it is important for them not only what they eat, but also where they eat. Of course, during your lunch break, you can go to the nearest patty shop or fast food restaurant. However, if you want to look rich, give your preference to dinner at a restaurant. The cost of a business lunch will be about the same as the cost of lunch at McDonald's, but others will perceive you differently. So the advantage is clearly not on the side of McDonald's.

10. Pay Attention to Social Media Posts

Like it or not, in order to be perceived as a rich person, you need to be active on social networks, filling your profile page with useful content every day.

An Instagram or Facebook profile can say a lot about a person. Very often, before the interview, employers look through the pages of potential candidates for a position in order to make the first impression about a person.

Therefore, be careful and very carefully select photos and information for posting on social networks.

In any society there are different strata of the population. People can be divided according to many factors, but one of the most striking factors is the level of wealth. Rich people can literally be seen from afar, and their lifestyle is significantly different. The habits and luxuries of rich people are amazing, and some even cause undisguised envy. It's not the best best feeling, however, you can take an example from rich people, imitate them and equal them, especially if you like this lifestyle.

Who is a rich man

Let's look at who a rich person is before we open the veil of the secrets of the life of rich people. In the usual sense of the term, a rich person is a person who has large quantity material values. Wealth can be not only material, but also spiritual or family. In this article, we look at the habits of people who are financially rich.

Wealthy people are people who are well above average. If in your region the average salary is 35,000 rubles a month, then a truly rich person either already has a significant amount, or receives at least 7-10 times more than the average. Material wealth is not only incoming money, but also already available.

Behind a rich person there is a sufficient amount of material values ​​that can fully support his life. This includes real estate, antiques and collectibles, precious metals, products, etc. A "millionaire" can also be an ordinary poor person, for example, living in Moscow in an apartment worth 7-10 million.

But such a person cannot be called rich, even taking into account the cost of his housing. A rich person has a lot of material values, and in this case an expensive apartment is the only thing that the "millionaire" has in his soul.

How to identify a rich person

There are many myths around rich people. The biggest myth is that rich people don't work. If it were, then they would hardly have become rich if they had not inherited or won the lottery.

Rich people don't just work, they often work even harder and harder than everyone else. Polls have shown that wealthy people in America work an average of 50-55 hours a week, when the middle class only works 40-45 hours.

Rich people can be colossally busy, but they are more free to manage their own time. The reason for their vacation 3-4 times a year and numerous foreign trips is not only money, but also their approach to life.

They are not busy because they work for food/shelter, they are busy for another reason - they love their job, and it brings them a huge income. Therefore, they can afford to relax in Cyprus, the Philippines or luxury ski resorts in the Alps.

You are unlikely to be able to find out the exact work schedule of a person, so you should not focus on his employment. But you can define a rich person by his lifestyle. There are exceptions, such as, for example, the founder of the IKEA chain, Ingvar Kamprad.

He is a very wealthy man, but leads an ascetic life and still drives a Volvo 240 from 1993. But if we do not take into account rare exceptions, then rich people always betray their lifestyle.

Lifestyle is manifested both in small things and in global things. You can figure out a rich person even just by his suit or watch. An expensive car is an ambiguous indicator. You need to pay attention to the details.

A car, even an expensive one, can be taken on credit, as a thing necessary and clearly emphasizing the status. But few people will borrow 10-20 thousand dollars to buy a watch or a good suit. However, among the cars there are some brands that are typical only for truly rich people:

• Porsche;
• Bentley;
• Ferrari;
• Maybach;

Mercedes, BMW, Land Rover, etc. can belong to both rich people and people with sufficient income. Rich people are also distinguished by expensive rare cars. Some rich people are fond of collecting antiques, including rare cars.

Ideally, if you can watch a person for a while or look at the history of his life. Where a person goes to eat, where he cuts his hair and where he rests - all this betrays rich people, even those who hide their wealth. Notice where the person is getting their hair cut. The level of the salon and prices characterizes a person, as well as the regularity of visiting such places.

The same can be said about food. This includes not only expensive restaurants, but also proper nutrition, which includes a lot of fish, meat and fresh vegetables / fruits, even in winter.

The place of residence of a person is also a controversial indicator. As a rule, expensive houses or apartments are not just expensive, but because of their high quality or excellent location. Such things can be bought and simply wealthy people, because this is a global issue of comfort. But there is also a certain sign where a person lives. Pay attention to the details of the apartment or house, as well as the materials and equipment used.

Pets bring joy not only to ordinary people, but also to the rich. There are very expensive breeds of dogs or cats, but rich people also choose classic breeds. The difference is not so much in the breeds as in the approach.

Rich people spend a lot more money on their animals. A pet is always well-groomed, and a personal doctor can be responsible for his health. Due to the catastrophic lack of time, animals are often not handled by the person himself, but by his family or specially hired people.

How rich people dress

Many rich people dress in branded clothes. Among the brands you can find both expensive, but very common and relatively "affordable" - Lacoste, and really expensive clothes. If you don’t know much about brands, then pay attention to the freshness of clothes. Wealthy people tend to update their wardrobe frequently and rarely wear second-hand clothes.

Among the favorite brands of rich people:

• Hermes;
• Ralph Lauren;
• Versace;
• Burberry;
• Armani;

For a simple man in the street, these clothes may look just stylish, but rich people appreciate them for their high quality. These are all factory clothes, but rich people often resort to custom-made clothes. Especially it concerns men's suits and women's evening dresses.

Wealthy people simply can't be content with mass-produced clothes and prefer clothes that are tailor-made to fit their figure. Some rich people even have a personal tailor on staff who adjusts clothes from time to time.

Among the rich people there are also supporters Casual style buying T-shirts and sweaters up to 30 euros apiece. For example, the creator of the social network FaceBook, Mark Zuckerberg, wears rather cheap T-shirts with regular pants. Another equally famous billionaire, Steve Jobs, did not pay any attention to either appearance or brands, so he appearance everyone remembers cheap black turtlenecks.

Accessories

It is much easier to identify a rich person by accessories than by his clothes. The two most important accessories that will tell you everything about a person are a phone and a watch. This applies to both sexes. Rich people prefer two brands of phones: Apple and BlackBerry.

There are status phones, for example, Vertu, but this is for true connoisseurs. Rich people prefer to use the latest devices, but they do it not as a tribute to fashion, but because of their functionality and convenience.

To calculate a rich person by the clock, you need to understand them. A watch for a rich person is not only a decoration on the wrist, even if its owner is a woman, but also a working tool. Rich people, like no one else, value their time and know its value. Watches should be not only beautiful, but accurate and reliable.

One of the most expensive watches in the world, the 201-carat Chopard, costs more than 25 million. Again, this is an accessory for connoisseurs and extreme. Rich people know how to count their money, and most often the watch on their wrist costs between 10-60 thousand euros. Agree for common man this amount is astronomical, but for a rich person, this is the average price for a watch. Watches of the following popular brands fall into this price category:

• Patek Philippe;
• Breguet;
• Frank Muller;
• Audemars Piguet;
• Jaeger-LeCoultre;

Patek Philippe watches are in high demand among wealthy people in Russia. For example, Alisher Usmanov has such a watch - the Perpetual Calendar 5140 model, and Vagit Alekperov - the Chronograph 5170 model. Leonid Mikhelson wears the Jaeger-LeCoultre brand Classique Grande Reverso model. The most popular Breguet watch, the Marine Chronograph, is owned by several millionaires. All watches are distinguished by their extraordinary beauty, high-quality workmanship and reliable mechanism.

Expensive watches have always been the subject of copying. You need to be able to distinguish the copy from the original in order to get an idea of ​​the person. Even a non-professional can distinguish a cheap copy, but some copies of expensive watches can also be “expensive”, and cost 1-2 thousand euros. Therefore, the clock is best considered in total with other indicators of a rich person.