▪ I love this brand's unlined coats. I wear it with cashmere knitwear or add a thin down jacket or vest under the coat. The coat contains wool, which is nicer compared to similar coats from Zara, but made of synthetics. Although… right now Zara has a navy blue and cocoa coat made from 50% recycled wool, the price is lower than Massimo.

▪ I liked the double-sided sheepskin coat, which can be worn as a sheepskin coat, or turned inside out and worn as a fur coat.

▪ There are always cool things made of leather, and in this collection there is a jacket and a suede shirt.

▪ I already wrote you about jackets (gray and dark blue) made of thin coat fabric, without lining - I bought both! Very comfortable and concise.

▪ Costumes in Massimo are great too!

▪ Knitted dresses I liked it, but I don’t buy it, because it’s not my height, what should be midi, I’m always up to my heels.

▪ I love rhombuses, they mix so cool with small checks on other clothes, it turns out two prints, but without the urban crazy effect.

▪ Naturally cashmere. By the way, I found out a cool fact that according to some standards, if a jumper contains more than 20% cashmere, the manufacturer can label the thing as just cashmere ... This explains the low cost of cashmere items in the mass market. Well, and the fact that the cashmere is Chinese.

▪ Polo with long sleeve- this is FASHION item season, and among other things, just an immortal base. Now Massimo has both wool and cashmere.

▪ I really liked the skirt with leather straps.

▪ Shoes, in terms of design, cool! But I have never worn Massimo shoes, even more so, even if I did, it doesn't mean anything. Everyone's feet are different, if the Louboutin last does not suit me, this does not mean that they are bad. As well as the cost (both low and high) of shoes is not yet a guarantee of comfort. Everything must be measured, and it is better to wear. Then it will be clear whether your block is or not.

Brand Massimo Dutti is an urban style that combines innovative ideas with classic traditions. Consumers love the Spanish brand for natural fabrics, simple cuts and democratic prices. The brand has opened more than 500 branded stores and conquered 45 countries of the world.

History of Massimo Dutti brand

In 1985, a talented Spanish designer founded his own brand Massimo Dutti. The brand produced elegant and stylish suits for men. Only wealthy customers could afford premium clothes, so things were not going well for the owner.
Spanish brand Massimo Dutti (Massimo Dutti)

The situation changed in 1991, when the Spanish corporation Inditex bought out 65% of the shares. Massimo remained as chief designer, but the brand launched women's and children's clothing lines to attract more consumers.

Customers liked the casual and elegant models made from natural fabrics. They were comfortable and comfortable. The brand has also moved production to China and Portugal, which has reduced the price of clothing and accessories and attracted middle-income customers.

Assortment of Massimo Dutti

Massimo Dutti produces shoes and accessories, sunglasses, pajamas and homemade suits. The brand's catalogs contain collections of clothing for teenagers, women, children and men. The brand is loved for its high-necked pullovers, elbow-patched jackets and wide leather belts.

Children's clothing line from Massimo Dutti (Massimo Dutti)

The boutiques of Massimo Dutti sell perfumes and watches, luxury men's and women's suits, jeans and stylish jackets.

But this is not all the achievements of the Spanish brand in the field of marketing and PR. In the new material, we decided to recall five more reasons why it is becoming more and more interesting to follow.

They take care of the historical heritage and restored the whole garden next to their boutique in Barcelona

The new flagship boutique of the brand in Barcelona opened not just anywhere, but in the old house of Ramon Casas - here the Catalan artist lived in between travels around the world. Although the building is considered a monument of the era of modernism, but by the time the new owners appeared, it was dilapidated and needed serious restoration.

Through the joint efforts of architects from and officials from the Department of Historical Heritage of Barcelona, ​​the mansion was returned to its 1897th: for example, they restored the stucco of the ceilings, restored the flooring and the decor of the huge fireplace. How many stores have you seen with real fireplaces? Such a rarity in Barcelona.

The inner courtyard of the boutique goes directly to the city garden - and this is also part of the store. The space was landscaped by brothers Harry and David Rich, head gardeners. british empire, whose past projects include the Chanel exhibition at the Saatchi Gallery.

A store in a house with a history is not an exception for the brand, but rather the rule: the Parisian boutique opened on the site of the once fashionable IXE Royale tea rooms, the Moscow one - in a late 19th-century mansion on Kuznetsky Most.

Offers personal tailoring services

In the late 80s, the brand was known primarily as a men's collection, the women's collection appeared only in 1992.

And now the service of individual tailoring is being carefully tested only on men, but we believe that everything will change here soon - there are probably no less people who want to sew a dress according to an individual pattern than lovers of impeccably fitting suits.

The service, new to Russia, works without hesitation: measurements will be taken in an hour and a half (this is fast, given that at least twenty of them are needed for a suit), then all the data will be entered into the questionnaire, they will help with the choice of fabrics and accessories; after all the ceremonies, the information is sent to Spain, and then to the factory in Portugal, where things are sewn; a ready-made jacket, trousers or shirt can be expected in about a month (which is also fast, given the complex logistics). After the first order, all customer data remains in the database, so the next one can be done without any fitting.

In Moscow, look for your tailor in stores in Metropolis or Afimall.

They cooperate with fashionistas all over the world, and soon they promise to take on Russia

Caroline Issa

Caroline Issa

Leandra Medin

Leandra Medin

Per Last year the brand managed to collaborate with photographer Garance Dore, editor Caroline Issa and founder of the ironic blog Man Repeller Leandra Medin. As part of the project, the girls chose their favorite things from latest collections, they themselves stylized the shooting and themselves acted as models.

Items with the "Garance/Caroline/Leandra's Choice" label were expected to move into the Sold Out category faster than others, so now the brand promises a quick collaboration with one of the famous Russian stylists. Given the local love for all sorts of capsules, limited editions and limited editions, the move is quite logical.

Also recently presented a lookbook with the participation of model Valentina Zelyaeva, so a start has already been made.

They swung at their own it-bag and did not lose

“Why not make your own recognizable bag for all time?”, they thought in. And they did it immediately. It turned out simple and classic model- and in a feast, and in the world. The shape is rectangular, the size is compact, there are three types of leather and a lot of color options: from cognac and khaki to pink, carrot and turquoise (and there are also two-tone ones!). Wear it proudly over your shoulder.

Ready to make everyone a star (just for Instagram photo)

On April 10, a project was launched in six countries of the world (including Russia). With it, they will look for new fashion icons. To get to the “casting”, you need nothing at all: choose an outfit in, style it beautifully, find a friend who holds a camera well in his hands, and take a perfect photo. Then everything is as always: social networks, a hashtag and potential world fame. Best photos by hashtag will be published in (there is already a lot of beauty, look what to focus on).

When it’s burdensome to make your own bow, you can just look at beautiful strangers, and then, if you like something, just click on any picture and immediately purchase the entire image in its entirety - it’s convenient.

It is well known that European fashion designers like to call the brands they founded by their names and surnames. There are a lot of examples here, but you should still keep in mind that not all designers and entrepreneurs call brands by their first names. The names of some brands are invented, and it is the brands of "non-existent designers" that will be discussed now. I note right away that the products of the brands in question are usually distinguished by good (and sometimes excellent) quality, so you should not be afraid of them. This information is rather from the series of "interesting facts".

So, let's begin!

Frankie Morello. This Italian brand was founded in 1999 in Milan by designers Maurizio Modica and Pierfrancesco Gigliotti. The name Frankie Morello was composed of the name of the puppy (Frankie), which the designers picked up, and the names of the mafiosi clan of the early twentieth century. From the very beginning, Maurizio and Pierfrancesco began to produce a bold, and sometimes even cheeky clothes street style; at first only men's, but since 2004 also women's. Frankie Morello clothing belongs to the upper price segment. Among those who wear it are Lady Gaga, Mick Jagger, Rihanna and some other famous personalities.

Jack&Jones. This brand of casual men's clothing was created in 1990 by the large Danish company Bestseller; the portfolio of this company consists of 11 brands, and it was founded in 1975. By now, the Jack&Jones brand has grown and developed a lot; Jack&Jones collections include not only clothes, but also shoes and accessories. The price segment is medium, and the target audience is young people.

Massimo Duti. Someone considers this brand to be Italian, someone thinks that Massimo Dutti is the name of the designer ... In fact, this is a Spanish brand founded in 1985, and since 1991 owned by a large company Inditex (owner of the brands ZARA, Pull & Bear and others ; read more about Inditex). The name Massimo Dutti is a fictitious one.

At first, the company produced only men's clothing, but a year after joining Inditex, it began producing women's clothing. It is noteworthy that it was after the transfer to the hands of Inditex that the brand became so famous and popular. Clothing (as well as shoes and accessories) of this brand can be bought in numerous branded stores, including in Russia. The price segment is above average. It should be noted that in terms of the quality of tailoring and the quality of fabrics, this brand is higher than ZARA, Bershka and Pull&Bear.

Max Mara. This Italian brand women's clothing founded in 1951 by Achille Maramotti; the name, as we see, is again invented. The word "Mara" Achille took from his last name (in fact, pretty shortened it), and the word "Max" comes from the nickname of some local friend - Count Max, who, being almost always tipsy, somehow managed to always be stylish .

Over time, Max Mara created additional brands - Marina Rinaldi (1980, clothes for handsome/fat ladies), Marella, Max&Co. (1986; youth line) and Sportmax (1969); they are all part of the Max Mara company, which is one of the largest clothing manufacturers in Italy. Max Mara clothing in Europe is considered more or less democratic, but in our country it definitely belongs to the upper price segment. In general, these are rather simple, elegant clothes of restrained design and moderate, “delicate” colors.

Pal Zileri. This brand was founded in the early 1980s by Gruppo Forall, an Italian company established in 1970. The name Pal Zileri was made up; on its website, the company claims that its very sound symbolizes elegance, constant development, energy and vitality. The price segment of Pal Zileri clothing is the upper one; By the way, shoes and accessories are also produced under this brand. The upper lines are made in Italy, while the youth lines (eg Lab) are made in countries such as Albania and Romania.

Ted Baker. The company of the same name was founded in 1988 in Glasgow by Ray Kelvin. At first, under the Ted Baker brand, only men's clothing, but since 1995, women's has also been produced. The brand quickly grew and became popular in the UK and other European countries, as well as in the USA, Canada and Australia, but few people in Russia know about it yet. The price segment is medium.

Thomas Pink. This brand was founded by three Irish brothers: James, Peter and John Mullen. The year of foundation is 1984. Yes, in the 18th century there really was a tailor named Thomas Pink, and this brand is named after him, but it is important to understand that she treats him in much the same way as J.P. Chenet to a certain Chenet, who lived during the time of Louis XIV.

Thomas Pink is currently owned by the very large French group LVMH. Thomas Pink's key product is shirts; in addition, other clothing items and accessories are also produced under this brand. The price segment is mainly the upper one. Production - not in England, but the quality is good.

Happy shopping!

Es una empresa parte del grupo Inditex. Se creó el año 1985 en Barcelona dedicada a la fabricación de ropa para varón. En 1991 Inditex adquiere el 65% de las acciones de la empresa, para comprarla totalmente en el año 1995. Ahora la empresa ha… … Wikipedia Español

Massimo Dutti- ist ein Unternehmen, das zur spanischen Inditex Gruppe gehört. Das Unternehmen produziert Kleidung. Bei der Gründung im Jahr 1985 war die Produktion auf Herrenbekleidung beschränkt. 1991 kaufte die Inditex Gruppe 65% des Aktienkapitals auf ... Deutsch Wikipedia

Massimo Dutti- Grupo Massimo Dutti, S.A. Type Sociedad Anónima Industry Retail Founded Barcelona, ​​Spain (1985) ... Wikipedia

Massimo Dutti- Logo de Massimo Dutti Création 1985 Dates clés 1991: acquisition de la chaîne de magasins par Inditex ... Wikipédia en Français

Inditex- INDITEX, Industrias de Diseño Textil, S.A. Tipo Sociedad Anónima Fundación 1985 ... Wikipedia Español

Tempe Group Inditex Tipo Sociedad Anónima Fundación 1989 Sede … Wikipedia Español

Groupe Inditex- Inditex Logo de Inditex Création 1975 Action ... Wikipédia en Français

INDITEX- Logo de Inditex Création 1975 Action ... Wikipédia en Français

Inditex- Logo de Inditex Création 1985 Dates clés 1975: création de Zara et ouverture de sa première boutique à La Corogne … Wikipédia en Français

Inditex- INDITEX, Industrias de Diseño Textil, S.A. Type Public ... Wikipedia

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